...

Huddersfield Business School

Global Marketing (Top-up) BA(Hons)

Select the year

Start Dates

21 September 2026

Duration

1 year full-time


Recent Awards For Excellence

AACSB
Find out more about these awards
About this course

Overview

Why choose Huddersfield for this course?

  • Go global with confidence. Build on your marketing knowledge and explore how businesses succeed across borders and cultures.
  • Shape your own path. Choose optional modules like Global Events or Small Business Marketing to match your career goals.
  • Learn by doing Get stuck into real-world projects, strategic planning, and cross-cultural insights that employers value.

Accreditation and Professional Links

Recognised connections to give you an extra edge when you graduate. Read More

In today’s world of globalisation and instant communication, businesses are operating in a truly international market, and marketing managers of the future must compete on a global scale. This one-year top-up course is designed to help you develop the skills and knowledge needed for a career in global marketing, making it an ideal choice if you’ve already studied marketing and business.

If you have a solid foundation in marketing and want to deepen your understanding in an international context, this course provides the opportunity to enhance your expertise in global marketing and international business.

How will you learn?

You will learn through practical application and delivered lectures, workshops, seminars and group work sessions

  • We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.
  • Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans.
  • Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management.
  • You’ll also be able to choose optional modules that interest you to build your own career path. Options include
    International Marketing, Strategic Management, Global Events and Festivals, and Small Business Marketing.

The top five job titles advertised in the UK for graduate roles associated with Global Marketing BA(Hons) are Account Managers, Marketing Executives, Merchandisers, Marketing Assistants and Key Account Managers*.

*Lightcast data extracted from Graduate Career Explorer – job postings from Dec 2023 to Nov 2024 showing jobs advertised associated with a selection of relevant graduate.

Career opportunities after the course *

Account Manager

Marketing Executive

Merchandisers

Key Account Managers

Marketing Assistants

*Lightcast

Who can apply?

Entry Requirements

Entry requirements for this course are normally one of the following:

  • HND or equivalent programme which includes an introduction to Business and Marketing
  • Foundation degree or 120 ECTS.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements page.

What will you learn?

Course Details

The aim of this module is to help develop your understanding of the marketing theory and principles within the international or global business arena. It involves the consideration of the international marketing environment and the application of marketing principles for companies operating in foreign and world markets.

In this module, you'll explore how culture affects business and management. You'll learn the essential knowledge and theories in cross-cultural management, which will enable you to compare cultures systematically. You'll also investigate the latest developments in cross cultural research, which will develop your capability in understanding and analysing cross cultural scenarios. You are encouraged to develop an open-minded approach to cultural differences and an understanding of culture’s influence on business and management.

In this module you’ll gain an understanding of how organisations develop their strategies in relation to different aspects of their environment. You’ll study how both the internal context (e.g. organisational structure, routines and resources) and external context (e.g. institutional systems, industry structures and competition) shape organisational activities and the strategic decisions that individual managers make.

This module considers the fundamental issue of competitiveness and helps you consider strategic business responses to globalisation. You’ll explore the different types of international business operations (international trade and foreign direct investment activities) and the factors that shape these operations (organisational resources and cultural and institutional environments in different national markets). You’ll also learn to make practical strategic decisions as international managers.

You will also choose optional modules in this year. Choose either Route A or Route B. The current optional modules are:

The dissertation gives you the opportunity to complete an in-depth piece of academic research on a subject of your choice relating to global marketing. Following a series of dissertation workshops to help equip you with the skills to complete the primary research and write up your dissertation with the guidance of your dissertation supervisor.

You will also choose optional modules in this year. Choose either Route A or Route B. The current optional modules are:

Marketing is important, entrepreneurship is vital, and 95% of businesses anywhere in the world are small. When large organisations seek to improve performance – they often turn to the young dynamic small businesses as their role model. We weave these themes together into what can be called entrepreneurial marketing

Retailers are powerful brands within their own right. How is the customer changing and how do retailers anticipate this change? You’ll investigate the various elements included in retail strategy, including sales channels, the supply chain, distribution, costing structures, product development, category management, promotional techniques and internationalisation.

The aim of this module is to equip you with a set of tools and techniques for managing environmental performance in both the context of national and international policy regulations, conventions and government policy and corporate strategy. You'll examine the impact of culture, media and religion on the formulation and implementation of environmental policy at international, national and corporate level. Techniques for improving the environmental performance of an economy as a whole as well as policies and systems for measuring and managing environmental improving corporate performance will be explored.

In this module, you’ll learn how to organise and execute business activities and specific transactions on a variety of electronic platforms. You’ll build your understanding of the electronic economy and how the changes in the electronic landscape and technology are shaping the development and success of business. In addition to learning about e-commerce operations, you’ll consider how businesses interact with their key stakeholders, such as customer and public administration agencies, in the Internet context.

This module is designed to develop and integrate your knowledge of the concepts, theories and practices associated with digital marketing. It keeps you at the forefront of modern practices bridging the gap between theory and its practical application into developing a strategic campaign and communications plan. You’ll learn how to manage and control a digital marketing campaign, to critically evaluate your own or others’ professional practice as campaign managers, and you’ll be introduced to the concepts project management, resource administration and cost control.

Teaching and Assessment

Discover what to expect from your tutor contact time, assessment methods, and feedback process.

Where could this lead you?

Your Career

Employment prospects for graduates from this subject area remain strong in the areas of marketing, management consultancy, multinational organisations and government agencies. Recent graduates from this subject have gone on to work for leading organisations including Hewlett Packard (HP), Asda, Lloyds Banking Group, the Co-operative Group and the NHS.

86.5%
of undergraduate graduates from the School of Business, Education and Law in work or further study within fifteen months of graduating

* HESA Graduate Outcomes 21/22, UK domiciled graduates, other activities excluded.

My course let me explore a wide range of marketing topics, helping me understand where I want to take my career. I’ve also met people from all walks of life and built friendships I’d never have experienced without higher education.

- Rihab Irqam
Studied Marketing BA(Hons). Currently works at EDMI Europe Limited as a Customer Service Analyst.

Our graduates work at some of the world's biggest companies.

DHL logo Walt Disney logo Adidas logo Arla Foods logo Enterprise logo
How much will it cost?

Fees and Finance

£9,790 per year

This information is for Home students applying to study at the University of Huddersfield in the academic year 2026/27.

Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy. 

From January 2027 the UK government is launching a new student funding system for people starting university education. Read more about the Lifelong Learning Entitlement (LLE).

For detailed information please visit https://www.hud.ac.uk/study/fees/

£17,600 per year

This information is for international students applying to study at the University of Huddersfield in the academic year 2026/27.

Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy. 

For detailed information please visit https://www.hud.ac.uk/international/fees-and-funding/

Scholarships and Bursaries

Discover what additional help you may be eligible for to support your University studies.

Tuition Fee Loans

Find out more about tuition fee loans available to eligible undergraduate students.

What’s included in your fee?

We want you to understand exactly what your fees will cover and what additional costs you may need to budget for when you decide to become a student with us.

If you have any questions about Fees and Finance, please email the Student Finance Team.

Explore More

Why Hud

Explore the unique opportunities and resources that make our institution a top choice for students seeking a well-rounded and future-focused education.

Need more details?

More Info

Careers support

We know you’re coming to university to study on your chosen subject, meet new people and broaden your horizons. However, we also help you to focus on life after you have graduated to ensure that your hard work pays off and you achieve your ambition.

Find out more about careers support

Student support

At the University of Huddersfield, you’ll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you’ll soon discover that you’re never far away from our dedicated staff and resources to help you to navigate through your personal student journey.

See our support services

Teaching Excellence

Great teaching is engaging and inspiring — it helps you reach your full potential and prepares you for the future. We don’t just teach well — we excel — and we have the awards and recognition to prove it.

Find out more

Inspiring Academics

Our researchers carry out world-leading work that makes a real difference to people’s lives. Staff within the Huddersfield Business School may teach you on this course.

Find out more about our staff

Research Excellence

You’ll be taught by staff who want to support your learning and share the latest knowledge and research.

Find out more

Accommodation

Looking for student accommodation? Huddersfield has you covered. HudLets has a variety of accommodation types to choose from, no matter what your preference. HudLets is the University’s approved accommodation service, run by Huddersfield Students’ Union.

Take a look at your options

Further Study

If you want to continue your learning beyond your undergraduate degree, there is a range of financial support available for postgraduate study, including discounts for Huddersfield graduates.

Discover postgraduate courses
Ask us a question