Digital Marketing MSc

Select the year

2025-26

2026-27

2027-28

Start Dates

21 September 2026

Duration

1 year full-time

Recent Awards For Excellence

Find out more about these awards

About this course

Overview

Looking to master the art of digital marketing in today’s connected world? Our MSc in Digital Marketing equips you with the skills and knowledge to thrive in the fast-evolving field of digital marketing and communications.

Whether you aspire to work with leading brands, enhance a business's online presence, or drive digital transformation, this course will deepen your understanding of essential digital marketing concepts. You’ll cover key topics such as digital marketing strategy, data analytics, and content creation, preparing you to craft effective marketing campaigns and make data-driven decisions.

To elevate your learning experience, you’ll have access to hands-on projects, industry-standard tools, and case studies from real businesses. This practical approach, combined with insights from experienced marketing professionals, will enhance your employability and prepare you to excel in the digital marketing industry.

Who can apply?

Entry Requirements

Entry requirements for this course are normally:

An Honours degree (2:2 or above) in any subject or equivalent professional qualification
Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent. Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements page.

What will you learn?

Course Details

The business world has become increasingly unpredictable and liable to change rapidly, meaning that companies are having to grasp the changes and adapt efficiently and effectively in order to better connect with the market. As a marketing professional, you will be the forefront of a company in gathering market intelligence and facilitating a market-driven propositions. This module emphasises a market-oriented, customer driven approach to planning and implementing marketing strategies that help achieve organisational goals. You'll have the opportunity to develop knowledge and skills to undertake strategic analysis of any given markets, and create, adapt and implement marketing strategies.

Digital marketing is central to the contemporary business environment and is emerging as a fundamental aspect of marketing strategy. This module aims to provide you with a strong theoretical and practical understanding of digital marketing strategy, identifying objectives, strategies and tactics relating to digital marketing strategy and planning in the modern business environment. In studying this module, you have an opportunity to develop an understanding of the role of customer insights and enhanced customer engagement, focusing on direct and digital marketing tools and their implementation in the digital domain.

This module focuses on marketing communications with emphasis placed on how organisations can leverage an understanding of consumer behaviour to engage, influence and communicate with consumers effectively both on-line and off-line. A range of concepts will be introduced to build a multi-dimensional understanding of how consumers think, feel and behave, and to advance your understanding of the design and development of marketing communications strategy and campaigns.

With many industries generating huge volumes of data almost continuously the challenge for these industries is understanding how this data can be utilised for developing organisational value. This module introduces the field of Big Data, sources, management and visualisaiton. The module will evaluate and consider a range of features in the area, and provide opportunity to work with multiple online and offline data sets, investigate ethical issues around the data and explore different data collection strategies. Experience in these areas gives a holistic overview of organisational challenges and an informed perspective in decision making through the utilisation of big data.

In today’s highly mobile and interconnected world of business, you will undoubtedly find yourself working with culturally diverse teams, partnerships and customer bases. It is therefore essential that you are able to offer future employers, colleagues and other stakeholders an adaptable interculturally aware and responsive approach. In the light of that, this module fosters transferable skills fundamental to global employability. Your professional and personal development will be guided through the application of the eight CIPD Behaviours, University of Huddersfield’s target Graduate Attributes, and key Intercultural Effectiveness skills and mindsets. As you develop professionally through your subject studies you will increase consciousness of your individual cultural make-up and the impact of this on behaviour, relationships and worldview in order to navigate beyond the borders of your own culture. You will develop a conscious approach to effective global practice, responding positively to difference, and constructing strategies to deal with intercultural workplace encounters.

You will also choose 1 optional module in this year. The current optional modules are

As more and new corporate and trading actors emerge onto the global commercial scene, questions as to the relationship between business and human rights increasingly raise profound and intriguing problems of law and policy. This module, alert to historic developments, and drawing on principles of international law, investigates how national, regional and international initiatives to regulate the ever-changing dynamics of financial and cultural globalisation, are affecting respect for human rights in contemporary society. Your study will focus on some of the key dilemmas and opportunities arising from shifts in power dynamics towards non-state actors, enquiring as to how the UN’s negotiation and legal frameworks are adapting for the purpose of protecting rights and ensuring the viability of trading networks in the 21st century.

This module will provide a comprehensive understanding of employment relations perspectives and debates, focusing not just on the theoretical, practical and legislative aspects of this constantly evolving subject area but also to manage employment relations strategies and their outcomes on organisational climate, employees and management. Through critical application of activities, knowledge and behavioural competencies learners this module aims to equip you to strategically manage employment relations practices across broad organisational settings e.g. non-union and union environments, to enable the effective management of the employment relationship.

EQ (emotional intelligence) is considered to be the ‘soft’ skill which the sharpest leaders use. This module encourages you to enhance your effectiveness in areas of EQ such as self-awareness, self management, mindset, integrity, maturity, empathy, inter- and intrapersonal intelligences, and physical context. All of this is contextualised within a framework for developing effective relationship management in team work and leadership.

Businesses around the globe are becoming more aware of their role in helping to build a more sustainable future. Consequently, this module will aim to provide you with an integrative understanding of the role of business in overcoming the challenges of sustainability. Utilising both theory and practice-based frameworks related to business responsibility, corporate sustainability and sustainable development, you will have the opportunity to identify, and assess the challenges associated with the responsibilities of business. You will also be introduced to the United Nations Sustainable Development Goals (SDGs), with a view towards examining how businesses could collaborate to achieve these.

This module will introduce you to the theory and practice of financial decision making. You will study the basic blocks of finance and financial management that are of primary concern to financial managers and financial analysts, and the key aspects to make financial decisions. The module builds on the concept of time value of money, risk and return, and capital budgeting aspects of investment decisions.

This module has a twin objective that will introduce you to the new automated, connected, digitised and mobile business arena of the future. On the one hand, it presents selected examples of Artificial Intelligence (A.I.) applications from a human factors perspective trying to identify social, economic and environmental impacts and human-machine interaction complexities and concerns. On the other hand, it will cover how digitised and autonomous technology will revolutionise mobility. Transport considerations and the agenda of Connected and Autonomous Vehicles, the prime example of A.I., will underpin the content of the module.

This module aims to develop specific skills in analysing reward management practices in organisations. It considers how to strategically use reward as a mechanism for improving productivity and engagement. The module looks at contemporary reward management practices including strategic reward management, executive remuneration, equal pay and gender pay disparity.

Throughout your professional career you are likely to be confronted with debates about sustainability and managing scarce resources more effectively. It is essential that you are able to engage in these debates with future employers, colleagues and other stakeholders. This module provides an opportunity to explore the challenges of responsible resource management through circular economic thinking and solutions that enable business and society to go beyond a traditional model of linear production and consumption. You'll consider and aim to become familiar with debates about how far the adoption of circular economic principles takes us in this direction.

For more information on when and how we update our modules please see the ‘Legal Information’ section below.

An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and Entrepreneurship Route (subject to tutor approval). Please note, May starters will only be able to undertake the Research Route.

Teaching and Assessment

Discover what to expect from your tutor contact time, assessment methods, and feedback process.

Where could this lead you?

Your Career

Previous graduates from courses in this subject area have gone on to work in a variety of roles such as Advertising Account Executive, SEO Specialist, Market Researcher, Digital Marketer, PPC Specialist, Social Media Manager, Product Manager, UX Designer and Web Content Manager.*

*Source: Prospects

98%
Percentage of our postgraduate students go on to work and/or further study within fifteen months of graduating.

* HESA Graduate Outcomes 2022/23, UK domiciled.

£38.5k
Average salary of our postgraduate students fifteen months after graduating.

* HESA Graduate Outcomes 2022/23, mean salary, UK domiciled, full-time UK employment as main activity.

The MSc in Marketing has been an incredible experience, with Digital Marketing Strategy a highlight. I loved the interactive workshops, developing skills in SEO, Google Analytics, website design, and more - equipping me to apply marketing theory and digital tools to real-world challenges.

- Joanne Charlton
Digital Marketing MSc, currently a Marketing Executive at Medical Protection Society.

How much will it cost?

Fees and Finance

£10,305 per year

This information is for Home students applying to study at the University of Huddersfield in the academic year 2026/27.

Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy.

From January 2027 the UK government is launching a new student funding system for people starting university education. Read more about the Lifelong Learning Entitlement (LLE).

For detailed information please visit https://www.hud.ac.uk/study/fees/

£18,700 per year

This information is for international students applying to study at the University of Huddersfield in the academic year 2026/27.

Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy.

For detailed information please visit https://www.hud.ac.uk/international/fees-and-funding/

Scholarships and Bursaries

Discover what additional help you may be eligible for to support your University studies.

Home

International

Tuition Fee Loans

Find out more about tuition fee loans available to eligible postgraduate students.

Find out more

What’s included in your fee?

We want you to understand exactly what your fees will cover and what additional costs you may need to budget for when you decide to become a student with us.

Find out more

If you have any questions about Fees and Finance, please email the Student Finance Team.

Email us

What does the univsersity offer?

Gallery

Take a look at the Charles Sikes Building, where your lectures and seminars will take place.

Charles Sikes building from above, on a sunny day with staff and students walking on the attached bridge

Charles Sikes Building Exterior

Dimond Jubilee Lecture Theatre

Students walking inside the Charles Sikes building

The Street

Breakout space

Seminar room

Breakout space on The Street

Explore More

Discover Postgraduate Study

Hear from students and staff at Huddersfield Business School about what makes our programmes unique and why Huddersfield is a great choice for your postgraduate journey.

'The awards 2023' Huddersfield won Business school of the year

THE Business School of the Year

We were named Business School of the Year in 2023 by Times Higher Education for our clear purpose, regional impact, job creation, and strong engagement benefiting students and the local economy.

Learn more

Postgraduate Open Days

Join our Postgraduate Open Day to explore our courses, tour the campus, and meet academics and students who can answer your questions.

Learn more

Student blog - Why I Went Back to University at 30

MSc Digital Marketing student Pegah shares why she decided to return to university at 30 and what she’s learned so far on the course.

Read here

Sign up for Emails

Find out more about postgraduate study at Huddersfield and stay updated with the latest news and events.

Why Hud

Explore the unique opportunities and resources that make our institution a top choice for students seeking a well-rounded and future-focused education.

Explore Huddersfield

Make Huddersfield your home. A Yorkshire town, surrounded by beautiful countryside, with easy access to neighbouring cities; Leeds, Manchester and Sheffield. You’ll find plenty of places to eat, drink, shop and socialise, there’s ambitious plans for future development. Our campus is situated next to the town centre - making your commute a breeze.

Find out more

Your Student Experience

Get involved in great opportunities helping you to make friends from all across the world and create lifelong memories. Join one of over 100 societies with the Students’ Union, experience new cultures through global events, earn whilst you learn and build your skills via our Global Professional Award.

Learn more

Budget Friendly

Huddersfield is not only one of the friendliest towns, it also offers you a lower cost of living than most big cities. This means you could have more money to spend, making your uni experience even better. On campus you’ll also find plenty of facilities and services to help you budget and make your money go further.

Find out more

Sustainability Matters

We’re committed to sustainability and aim to be carbon neutral by 2030. Our plan includes reducing emissions, enhancing biodiversity, and improving wellbeing through sustainable buildings. We’re investing in digital solutions, low-impact travel, and embedding sustainability into teaching and research, investing over £1m in carbon reduction.

Find out more

Committed to Your Future

Since 2015, we’ve invested £198 million to create spaces where you can learn, collaborate and thrive. We’re continuously investing in our campus with your wellbeing in mind—adding features that make our buildings healthier, more supportive and better places for you to succeed.

Need more details?

More Info

Careers support

We know you’re coming to university to study on your chosen subject, meet new people and broaden your horizons. However, we also help you to focus on life after you have graduated to ensure that your hard work pays off and you achieve your ambition.

Find out more about careers support

Student support

At the University of Huddersfield, you’ll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you’ll soon discover that you’re never far away from our dedicated staff and resources to help you to navigate through your personal student journey.

See our support services

Teaching Excellence

Great teaching is engaging and inspiring — it helps you reach your full potential and prepares you for the future. We don’t just teach well — we excel — and we have the awards and recognition to prove it.

Find out more

Inspiring Academics

Our researchers carry out world-leading work that makes a real difference to people’s lives. Staff within the Huddersfield Business School may teach you on this course.

Find out more about our staff

Research Excellence

You’ll be taught by staff who want to support your learning and share the latest knowledge and research.

Find out more

Accommodation

Looking for student accommodation? Huddersfield has you covered. HudLets has a variety of accommodation types to choose from, no matter what your preference. HudLets is the University’s approved accommodation service, run by Huddersfield Students’ Union.

Take a look at your options

Further Study

Many of our graduates stay at Huddersfield to complete postgraduate research degrees at Masters or PhD level.

Discover research degrees

Legal information

When you enrol as a student of the University, your study and time with us will be governed by our terms and conditions, Handbook of Regulations and associated policies. It is important that you familiarise yourself with these as you will be asked to agree to them when you join us as a student. You will find a guide to the key terms here, along with the Student Protection Plan.

Although we always try and ensure we deliver our courses as described, sometimes we may have to make changes for the following reasons:

Changes to a course you have applied for but are not yet enrolled on

If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment. We may occasionally have to withdraw a course you have applied for or combine your programme with another programme if we consider this reasonably necessary to ensure a good student experience, for example if there are not enough applicants. Where this is the case we will notify you as soon as reasonably possible and if you are unhappy with the change we will discuss with you other suitable courses we can transfer your application to. If you do not wish to transfer to another course with us, you may cancel your application and we will refund you any deposits or fees you have paid to us.

Changes to your course after you enrol as a student

Changes to option modules

Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have an equivalent range of options to that advertised for the course. We will let you know in good time the options available for you to choose for the following year.

Major changes

We will only make major changes to non-optional modules on a course if it is necessary for us to do so and provided such changes are reasonable. A major change is a change that substantially changes the outcomes, or a significant part of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), type of delivery or assessment of the core curriculum. For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators or a commissioning or accrediting body. We may also make changes to improve the course in response to student, examiners’ or other course evaluators’ feedback or to ensure you are being taught current best practice. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff being unable to teach due to illness, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to pandemics, other disasters (such as fire, flood or war) or changes made by the government.

Major changes would usually be made with effect from the next academic year, but may happen sooner in an emergency. We will notify you as soon as possible should we need to make a major change and will consult with affected groups of students and any changes would only be made in accordance with our regulations. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you let us know before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for any additional tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so and you may be eligible for an exit award depending on how far through your course you are.

In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed in accordance with the student protection plan.

The Office for Students (OfS) is the principal regulator for the University.

Ask us a question

Digital Marketing MSc

Overview

Why choose Huddersfield for this course?

Accreditation and Professional Links

Entry Requirements